Project Summary

Client:My Mind, Wanders Far…

Core tasks: Development, Digital Marketing

Appointed: Public Release Censored

Completion: Public Release Censored

Let’s Make Up A Business


Product:
Healthy Mexican cuisine made with fresh ingredients

Brand Name: 

Enchihuahua™

Operations/Location: 

Midwest USA, with the first location opening in the greater Lansing area. Franchise options to be made available at a later date, provided they can supply the quality ingredients and cooking style that our first location is known for.

Category Needs:

The company — and possible franchise — focuses on using the freshest ingredients available, creating unique and healthy Mexican cuisine (food service) options. An alternative to the monopolized Taco Bell market, Enchihuahua will create a menu based on health and caloric ratings, and include spices such as fresh jalapeño, habanero, and serrano peppers. Creating a spicy and delightful dish to take home or eat in, and quickly served. Made to order, available at any preferred spice level which is infused with the cuisine.

Target Market: 

Families, business people, students, or workers looking for a quick and healthier option than existing fast food chains. Anyone who enjoys spicy foods will be welcomed to a modern and friendly cuisine suited to their tastebuds.

Benefits for buyers: 

Fresh and highest quality ingredients, healthy options available, made-to-order, spicy food 

Sample Menu Items: 

Healthy Options

Burrito combinations with various fresh ingredients (including fresh peppers)

Salads + More — TBD

Snack Options

Soft/Hard Shell Taco Combinations with various fresh ingredients (including fresh peppers)

Sweet Desert Options — TBD

Classic Options

Enchilada – ingredients to be determined

Tostada — fresh peppers of varying spice levels, cheese, tomatoes, avocado, iceberg lettuce, beans, salsa

Chalupa — ingredients to be determined

Drink Options — TBD

 

Ravi Patel

Email 

officialenchihuahua@gmail.com 

WordPress 

officialenchihuahua.wordpress.com

Twitter 

https://twitter.com/Enchihuahua1 

Facebook 

https://www.facebook.com/Enchihuahua-285814062096832/  

Linkedin 

https://www.linkedin.com/in/trippy/ 

Bitly 

Linked to officialenchihuahua@gmail.com 

Digital Marketing Campaign

So we created a business… on paper. Now, let’s develop a marketing strategy and execute it… for fun, of course! 🙂 (Full Project .PDF)

(Click here to view the website associated with the campaign—please don’t steal my ideas, and please pardon the dead links…)

 

 

Project Summary

Portfolio Introduction

Pre-Planning

Networks

i. Nodes & Edges

Governance

Network Visualization In R

Resolution & Solutions

Pre-Planning

During a brainstorming session, I created a “to-do” list to help organize the direction and flow of my work. Here is the criteria I decided to follow:

Identifying Data Re: Seattle

-Figure out what component of the networks I’d like to use for the network visualization
-Find data that lets me map the network in R using different network packages like graph, graph,tidygraph, etc.
-Write R code, quadruple checking that running the code works on different devices

Define systems of governance

The next step would naturally be defining and understanding types of governance that impact the network:

-Things like laws (city, state, or federal), norms, technical features of systems (like traffic cameras), or any other mechanism that acts in a way that coordinates behavior on the network
-I needed to define those systems of governance, the way that they function, and how they impact the network in order to provide accurate end-results

Analyze the flow of resources on the network

-Explain how the network and governance interact as part of the city’s complex adaptive system
-Document how the governance systems identified directly impact the way resources spread through the city’s network
-Identify how structural issues in the network impact the flow of resources through the network
-Explain how the governance systems and network structures collectively impact the flow of resources on the network

Recommendations for improving the flow of resources

My final brainstorming idea is all about how to make the flow of resources through the network function better:

-Using network structures and governance mechanisms to improve the flow of resources?
-Giving creative recommendations logically and thoroughly without worrying about how they would be implemented
-Explaining recommendations without regard to feasibility due to the inherent uncertainty of our future