Project Summary

Client:Personal Project

Core tasks: Data Science, Analysis, UI/UX Design

Appointed: September 2018

Completion: December 2018

Portfolio Introduction

Throughout university, I have learned all the pieces of formative user research: data collection (e.g. field observations, contextual interviews, diary studies, etc.), data analysis (debriefing, work models, affinity diagrams), and reporting. Here, I practiced putting all of this together to produce a whole user research project. 
In taking on this challenge, I decided to sprint with the information I had already gathered—and improved on my weaknesses in UI/UX.
The final result is provided directly below, followed by data that was collected and notes that were used to complete the final proposal.

Research Proposal

Microsoft & In-Home Standalone Speaker Assistant

-Utilizing the power of technology to enhance our workflows—and provide greater efficiency to our tech-cluttered world.

Download or view the full report by clicking here. (PDF)

 
Microsoft & In-Home Standalone Speaker Assistant Research Proposal

Executive Summary

Researchers will collect, analyze, and report all data to Microsoft with findings on feature design, implementation, and product ease-of-use. Demographic information will be derived from data collection, and we will also be able to determine the purpose of use, time(s) of the day used, and privacy/security concerns from results of data collection and analysis. Data collection will be retained by Microsoft, and Microsoft will be the sole owner of all data collected. Data analysis and analysis methods will be retained by researchers, and final reports will be retained by Microsoft. We estimate this project to take approximately 70 days with a total estimated cost of ~$22,500-$23,000.

Research Goal

The purpose of data collection, analysis of data, and reporting of data is to determine how people will use Microsoft’s in-home standalone speaker assistant. Analysis of data will lead to results regarding the question of what features the assistant should have, and when or why people use it. Additionally, demographic estimates will be made through data collection in order to best estimate types of probable users in the current market. Through collecting and analyzing data, we will be able to determine how to improve on already existing assistants and create unique features to make Microsoft’s product stand alone at the top of the current in-home standalone speaker assistant market.

Summary of Approach

To conduct user research we will be using a combination of diary studies and focus groups. These will be used by researchers to determine the influence of speaker assistants and their current or possible future uses. Data analysis will be in the form of affinity diagrams and focus group result analysis. Findings will be presented through the use of an affinity walkthrough, focus group analysis reports, and creation of personas based on data collected and analyzed.

Researchers desire to conduct diary studies through the use of online and printed surveys. By examining large, nationally representative surveys of people who are most likely to use in-home standalone speaker assistants — such as American consumers from each generation (iGen, millennial, generation X, and boomers) — we will determine how people will use the product, and for which purpose the assistants will be used. Personas will be derived from the results of these diary studies.

Focus groups will be conducted to determine possible features that will make Microsoft’s assistant unique in the current market. Figuring out why people use assistants, and how we can implement ease-of-use features will be determined through analysis of each focus group conducted. The data will then be analyzed through use of affinity diagrams, which will help further our understanding of what product features are unique and most desired.

Methods

Details of data collection: The protocol for focus groups will be 5-6 consumers discussing their current use of all purchased assistants, including those from competitors, in-home, and non- standalone speaker assistants — such as car, laptop, and phone assistants. All demographics will be welcomed, and each focus group will take about 30-45 minutes. Questions will be asked to determine ease-of-use features, demographics, and final product costs. Additional questions to address include privacy concerns, security features, and time spent using these devices. Focus group recruitment will be conducted via third-party recruitment professionals, and about 20-40 people will be recruited for focus group studies — based on budget constraints (generally $500 for 20 participants — or $1000 for 40 participants) — more participants generally means we will find more accurate results. Focus groups will be held for approximately one month, concurrent alongside diary studies, and participants will be expected to be reimbursed for travel-time and focus group attendance by the third-party company.

Nationally-representative objective surveys will be conducted across different American generations of consumers. These include iGen (adolescents between the ages of 11 and 17), millennials, Generation X, and boomers. Questions asked will determine the demographic majority of consumers who purchase in-home standalone speaker assistants, as well as determine the purpose of their use. Participants will be asked a series of questions regarding their current usage times, what they do for a living, and what features they like or dislike about their current in-home standalone speaker assistants. Additionally, the final survey will ask participants how much they would pay for a unique feature-rich assistant. Diary studies will be conducted for about one month, at a maximum of once per day and a minimum of two times per week. Participants will be recruited through the use of online survey websites (amazon turk, google forms, and popular website advertisement) — and each participant will be paid $5 provided their data is accurate and if they can prove they own an in-home standalone speaker assistant through receipts or other technological data such as device ID serial number. Diary study participant limits will be capped at 400 people who accurately submit data.

Details of Data Analysis: Data analysis following accurate data collection will take approximately 2 weeks minimum and 4 weeks maximum. This time will be used to create affinity diagrams, analyze focus group and diary study results, and create personas. Affinity diagrams will be created from results of focus group analysis only, and will not include diary study results. We estimate that creation and subsequent organization of affinity notes will take approximately 2 weeks, and 3-4 weeks for the best results. These affinity diagrams will be used to determine ease-of-use features and unique design features that will make Microsoft’s product stand alone at the top of the current assistant market.

Diary study results will be statistically analyzed to determine demographic information, ease-of- use features, and final product costs. This information will be collected automatically through the use of specially integrated questions and feedback from participants, and it will take between 3-5 days to determine the reliability and validity of diary study results.

Reports: After data collection and analysis, we will create unique personas to exemplify the types of users who will use Microsoft’s final product. The data used to create personas will largely come from diary study analysis, and some focus group analysis. Affinity diagrams will help find connections not seen before, and will further help to figure out demographic information to create complete consumer personas. Between 5 and 10 personas will be created, to help elicit an overall understanding of demographic information and product usage. Affinity diagram walkthroughs should take approximately 2 days and will explain findings and concerns based on results from diagramming the created affinity notes. Additionally, findings will be presented with a written report and graphs/charts derived from diary study and focus group analysis results. We expect this final report to be the basis of product design and implementation, as all of the data will have been collected and analyzed throughly by this time. Reports will take approximately 5-10 days to generate.

Timeline

Day 0: Meeting face-to-face with Microsoft to discuss more details related to the product, including but not limited to: budgetary constraints, time constraints, and company visions.

Day 1-3: Concurrent diary study implementation and focus group participant recruitment, along with purchasing of any required materials such as affinity diagramming post-its and markers.

Day 3-33: Concurrent diary study and focus groups being conducted. (Approximately 1 month)

Day 34-50: Affinity diagram production and organization. (Approximately 2 weeks)

Day 51-54/57: Determining reliability and validity of diary studies. (Approx. 3-5 days)

Day 54/58-65/70: Report generation including personas and final written presentation. (Approx. 5-10 days)

Budget

Participant Recruitment: ~$500.00-$1000.00 (20/40 participants respectively)
Diary Study Recruitment: ~$2000.00 (400 participants who submit accurate data)
Analysis Materials: ~$400.00 (Post-its, large-form paper, markers, printable labels, storage bins) Travel: ~$0.00 (Included in researcher salary)
Researcher Salary: ~$19,600.00 ($35/hr for 70 days of research, analysis, reporting, travel fees) Total Estimated Cost: ~$22,500-$23,000 (Depending on cost of participant recruitment)

Microsoft Excel

Micro User Study
 
What was the user trying to do?

Identify the goals the user was trying to accomplish.   Did they accomplish them during your observations?

I observed a local business owner attempting to do their business payroll using the software Microsoft Excel. The user did indeed complete their original goal of calculating and verifying their business payroll, after a bit of troubleshooting.

What technology was used, and what did they do with it?

Describe the technology.  What make/model was used?  They the user use any other technologies? 

How did the user use the technology?

The user did their business payroll using Microsoft Excel on a desktop personal computer with windows 10 installed. Through Excel, they were able to calculate how much each employee would be paid that week, and see how well their business was doing on a daily basis. The user occasionally used an internet browser (Google Chrome) in order to search for solutions to their problems with the software, including calculation formulas and table organization. Over the hour that I was observing them, the user seemed to have a set goal — but had some trouble with the design of Microsoft Excel and trying to figure out where the correct formatting buttons were placed.

What worked well?  What worked poorly?

Did the technology(ies) help or hinder the user?  How?  What part(s) of the technology worked?  What part(s) didn’t?

Microsoft Excel is a great tool for small businesses because of its simplicity and ability to get tasks done. Using Excel, the user was able to calculate their daily business profit and the amount of money given to each employee for the hours that they worked. Using tables and columns — and calculation formulas for adding those together — the business owner was able to quickly calculate how much to pay each employee and other economic figures such as profit. The user — a man in his 40’s — seemed frustrated with the technology at times. Unable to find the solution using the software itself, the user turned to the internet for a quick google search to find the answer to their problems — where were the formatting options located, and what were the formulas to add up the total of a given column. The user succeeded in finding the solutions to their problems, although not within the software itself, and eventually reached their goal of conducting their business payroll.

What surprised you about the way they used technology?

The user is not like you.   How did they use the technology differently than you would have, or differently than what you expected?  Note: if you weren’t surprised by anything, you probably weren’t paying close enough attention to what the user was doing.

Due to the age difference between the user and I, it was easy to notice quite a bit of irregularity in their actions. It seems technology is tougher to use for an older crowd — especially because they didn’t use any shortcut keys! I struggled to keep quiet when I noticed the user right click and select copy and paste, rather than what I would have done which is command/control + C for copy and command/control + V for paste. Additionally, the user did not seem to know the basics of using the google search feature — typing out their exact problem word for word sometimes worked, but more often than not led to the wrong answer or an extended solution. If I were using the search feature, I would have omitted some wording and came up with a short but direct google search that would give me the solutions I needed, rather than typing out an entire sentence in the search bar. Although it may have taken longer for the user to reach their goal than I would have, they eventually completed the task.

Personas

Identifying Data

-A persona is a profile of a fake person, based on data about real people.
-A persona describes typical users of your proposed system as though they were a real person.

Examples:
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Sadie has a very busy life — currently working as a receptionist for a Fortune 500 company, she is also a graduate student — studying how time influences the way people use technology. She enjoys dates with friends, and volunteering on weekends. As a result of her busy schedule — stating that she has “too much stuff, not enough hours” — she has to constantly keep track of everything, using a calendar. She finds that because she is always surrounded by technology, it is much more efficient to keep track of her tasks on a digital device rather than traditional paper. When she has to write or remember a task, she uses the device closest to her — and syncs her multiple devices through a cloud-based technology to keep them all constantly updated. She enjoys the sync feature provided with her todo management tools, and prefers it when her devices sync properly. Utilizing the reminder feature in her calendar is essential to a productive lifestyle, and she prefers to have multiple reminders for the same event if possible. She usually plans out her days in advance, by means of blocking out her day in time chunks in which to work on projects. To help keep her on track and get all of her work done, Sadie uses the reminders that she programs to motivate and keep her on track. She prefers doing the work rather than the anxiety of missing work — and setting her own reminders can help her to not be overwhelmed with a myriad of tasks. Sometimes, she struggles with technical issues due to the different technologies that she uses — having a Samsung phone yet using Apple products as todo management can be chaotic — so she prefers being able to view her calendar in one secure location. She enjoys the ability to separate her personal/leisure activities and prioritize her important activities over her leisure activities or unimportant activities. She also enjoys maximizing efficiency by switching between work tasks and her desktop/laptop frequently. By organizing and prioritizing her tasks, she keeps a structured and routine life that she hopes will make her feel less stressed. She prefers a month view for her calendar, because it is the most appealing way to look at her calendar, and when the calendar is visually appealing it is inherently less stressful.

(Summarized Persona)

Kim is currently studying how people use technology. She has a day job as a research assistant, is taking three classes, and also volunteers on weekends. As a result, she carries around with her a Samsung smartphone and a laptop at all times, and also has a desktop computer at her office and her home. She has trouble managing all of the things that she does, as work, school, and personal life are frequently intermingled. She writes down todos because “it drives her crazy to think about things that she can’t do right now.”  She hopes that being more organized will help her feel less stressed.

Person Profile

Age: 20-25
Gender: F
Job Titles: PHD Student (2nd Year) – Information & Media Studies Program (Focused on norms, attitudes, identity, online context — ideology research)

Experience Level: Graduate Student

Work Hours: 24/7

Education: PHD Student (Classes & Assistance-ship & Volunteer Projects) (MSU)

Location: (Michigan)

Income: Financially Independent (In a lot of debt, but subject pays their own bills)

Technology: Looking at online forums, attempting to stay up to date with all types of information. Always using technology for work and personal use.

Disabilities: No specific limitations

Family: Maintains personal & professional relationships — Subject Lives Alone —  Korean — Father was in army, and grew up in poverty, strict upbringing — Subject is 1/2 Asian

Subject Profile: Second year graduate PHD Student @ MSU — Keeps a calendar to keep track of stuff she’s supposed to do, in both her personal and professional life. Uses various technology such as Apple Calendar, Reminders, Google Keep, To-Do Lists, Evernote, & utilizes a calendar sync between different technology platforms. Physical Calendars are in possession, but not in use.

Affinity Notes

Graduate Student Interview – Affinity Notes

  1. 0:00 – 5:00
    1. Interview subject is being asked how they manage their time, how they spend their time, and how they keep track of all things they have to do
    2. Subject has classes to manage, assistance-ship, volunteer projects, and personal life 
      1. thinks it is very hard to balance those things (too much to do, too little hours)
      2. lives alone — maintains own home
        1. Q: could some of these things be automated? i
        2. DI: Bill Payments automatically synced to a calendar
    3. Keeps track using a meticulous calendar (class/work stuff and personal stuff both in calendar) — calls using calendar stressful
      1. using Apple Calendar
      2. user has to keep calendar to keep tack of stuff she has to do, in both personal and professional life
  2. 5:00 – 10:00
    1. Subject has become “so dependent on the calendar that if I don’t put it on there I just won’t do it”
      1. example: ophthalmology appointment in Apple Calendar, she didn’t put it on list so she wouldn’t follow through with it until she put it in her calendar
        1. Uses calendar to balance life in general (ie. calling grandma across world)
    2. Subject believes that you “have a limited capacity for retaining information”/“slowly forgetting how to function as a human being” (easily forgetful)
    3. Has not linked Apple Calendar but uses Google Calendar because she has a Samsung phone
      1. If you add anything to either calendar, it is synced to all devices
    4. Has reminders (apple reminders) — shows up in calendar and separated into what task is supposed to be done
      1. The time of reminder is when an alert pops up to remind subject about it
    5. She puts things in her calendar when she’s using her phone, but uses Apple Reminders for most things like e-mail reply reminders
      1. ie. “Email Dr. Bower about summer appointment”
  3. 10:00 – 15:00
    1. Subject tries to keep everything organized and also tries to sparse out her day in time chunks — says it’s really difficult because things happen
    2. Because of personal family relationship with her father, her organizational standards are high 
      1. Growing up with intense structured mentality, so when the subject doesn’t meet her time goals it effects the subject a lot.
    3. Had a set of printed house rules on poster paper in her home while growing up
    4. Has a physical calendar — 
      1. used to keep handwritten planners but moved everything to digital 
      2. because all the work she does is on devices, she doesn’t look at the physical calendars and to-do planners
        1. In undergrad she used to write everything but she never took notes on her computer which is why she used a physical planner.
  4. 15:00 – 20:00
    1. Subject uses google keep for most lists 
      1. ie. at the beginning of every term she looks at syllabi of all classes and adds it to the google keep lists
      2. Also her way of keeping track of things that happen in her head, ie. Grocery Lists, results for work, goals (high level – mid level (semester deadlines etc.) – low level)
        1. “It’s good to have these kinds of reminders for prioritizing”
        2. Having some tangible visual representation in text helps to juggle all the pieces in her life
    2. “Its hard to keep track of all the moving pieces in her life, but if it’s a listable thing I have to make a list”
      1. Attempted to try writing her lists but her life is constantly revolving around devices so she uses those instead
      2. Subject enjoys checking off accomplishments — keeps her motivated
    3. Keeping a structured life, and set routine is very important to subject because she suffers from depression 
    4. Evernote — uses it to take miscellaneous notes for both work and personal life
    5. ie. If subject is at the gym, she won’t have her laptop with her but will use her phone and Google Keep to maintain her priorities
        1. It’s possible to use geographical location reminders with Google Keep and the subject does use this feature to remember her grocery list
  5. 20:00 – 25:00
    1. Subject is asked “how do you decide what goes where?” (Regarding to-do lists)
      1. Using Google Keep for listable ideas (random ideas)
      2. Using Evernote for taking notes (even using a to-do list within Evernote)
      3. Sometimes, the subject will put a reminder in Apple reminders to check Evernote
        1. Because if she doesn’t she will forget to check her Evernote to-do lists
          1. ie. “Work on stuff for Josh — (Check Evernote)”
      4. For not time sensitive stuff she puts info in whatever she has open, but for time-sensitive info then the subject will put it in a more prioritized list like Google Keep
      5. Does what works for her to keep track of her time
        1. Though, she wonders if her info is spread out through too many places
      6. Key point: Her calendars and to-do lists are synced between technologies 
        1. Never has to worry about leaving her grocery list at home
      7. The phone has become an extension of the subject
        1. With her for most of the time
  6. 25:00 – 30:00
      1. Has a desktop iMac and laptop MacBook Air with Google Keep open on the desktop and the rest open on her MacBook Air
        1. Thinks it’s easier to look at a calendar on a bigger screen
        2. Used to taking notes on her MacBook so she uses Evernote more on laptop
        3. Easier to see at a glance what her month or week looks like on the desktop
        4. The calendar on the small MacBook feels smaller and more cramped 
          1. Feels “claustrophobic” and “cramped” and “dense”
        5. The spacing on her desktop lets her feel like she has more “time”
          1. Always uses month view, rarely keeps planner view on day view
            1. Likes to keep bigger picture in mind, but daily and weekly cause her anxiety because it’s not a good representation of time
            2. Subject prefers to avoid the concept of time because it gives her anxiety — hourly time chunks are not good enough for her
            3. Q: Is there a way to make the weekly/daily more spread out?
            4. DI: Spread out weekly/daily to make it look like there’s more time available
      2. Every weekend on Sunday she sits down and puts in reminders and calendar information
        1. Usually her calendar is easier to keep updated
        2. Most of the time, by Sunday she will know what tasks she has for the following week
        3. Has become so dependent on this moment that if she doesn’t sit down and add stuff to her calendar then she forgets important events of life
          1. ie. Didn’t do it this past Sunday because she was distracted by family
          2. Does not usually forget to put this information in her calendar/lists
  7. 30:00 – 35:00
    1. Subject asked “How do you figure out what has to go into the reminders?”
        1. Subject thinks what do I have to do for class that week? Then goes back to the dates in Keep and puts the reminders in for that week to remind her
        2. Even puts reading that is supposed to be done every week in her reminders
        3. Takes a look at all the teams that she is on and figures out what kind of tasks she should assign to her planner
        4. Additionally assigns personal stuff like meal prep to her reminders
      1. Subject believes there could be some issues:
        1. Calendars don’t sync properly sometimes — ie. Google Keep doesn’t sync correctly between technologies
          1. Forgot to do class work because even though she added it to her desktop planner it didn’t sync to her phone and she didn’t see it
          2. Wonders about conspiracy between Apple and Samsung technology synching
        2. She uses her laptop a lot for reminders but the device she owns does not work with her Apple technology
          1. There have been days where she doesn’t open her laptop and the subject forgets to do something
    2. Subject puts things in reminders for stuff that she has to do anyway 
        1. ie. something due for class every week
    3. For stuff that has to get done but is time-sensitive she uses Google Keep which gives notifications on her Samsung phone
  8. VIII. 35:00 – 40:00 
    1. Subject notices people using to-do lists in documents, but without reminders there is no point in doing that
    2. Subject feels that notifications sometimes help with deadlines but also sometimes feels shamed for procrastinating tasks
      1. Subject is driven by the stress that she feels when attempting to do tasks on time
      2. Having reminders pop up on screen to remind subject of tasks, gives the subject a sense of stress yet motivation for completing the task
        1. May be due to her upbringing at a military base
        2. In high school she was one of the best JROTC cadets and got yelled at all the time but the yelling actually motivated her and she uses the constant reminders as a type of technological yelling
    3. Living in a very structured environment she also has to keep a very structured planner to feel normal
  9. 40:00 – 41:52
    1. Subject is not usually spontaneous, though she can be when her schedule is free
      1. but when it comes to very big things the event must be scheduled 
        1. ie. visiting boyfriend
    2. Subject puts personal reminders (to put eyedrops in eye) in calendar so it pops up on her phone and she actually does them
    3. Sometimes uses reminder feature to remind her a day in advance of the event

UI/UX Notes

Understanding Your Users: (Informal Note Taking)

  • Waterfall model of UX/Design:
    • Requirements>>
      • Design >>
        • Implementation/Building >>
          • Testing >>
            • Use 
  • Lots of jumping around between the different stages of user research
  • Requirements/Design == Formative Research 
    • coming up w/ idea, making changes to the original idea
  • Testing/Use == Summative or Evaluation Research
    • verifying formative research, checking to see if its actually working
  • This class is all about formative research
    • Figuring out what kind of things we should do, come up w/ formative ideas based on user research 
  • One of the most fundamental parts of UX research is going out and asking users questions 
    • data collection/data analysis of users
  • Design Thinking:
    • Automate something
      • eg. moving information
      • computers are already good at tasks, so automating that is something that can work really well
        • automating something, such as moving info from one place to another seems like something computers are really good at, so it could be beneficial to automate it
      • computers are really good at automating things
        • ie. the contacts app automates looks up and dials someones phone number
          • automating something that used to be a manual process
      • 1 thing to keep in mind when looking for automation is triggers
        • thats why the sequence model tries to evaluate/identify triggers
        • problems have to be triggered by something to set it off
        • there are other ways to automate triggers
          • ie. automating conversation when leaving work (auto call)
      • looking for things in a users life that can be automated can be really important in design
    • Small Features
      • are often features of a technology but not a technology as a whole
      • exists in other places, and wouldn’t it be great if this existed here
      • pull features that exist from other technologies and put them together in an interesting way 
        • most used design thinking
      • looking for small features that fix pieces of the problem
      • effectively stealing ideas from somewhere else
    • Big Ideas
      • the next one that turns out to be really interesting is big ideas, and these are harder to come up with but is worth more of your time to think about
      • over-encompassing frame that includes everything that must be done
      • bring everything together
        • ie. planner: combine to do list, etc.
        • automating things that are in different places and moving them all into one place that is ie. your calendar
      • a different overall view of how to interact with the key issues
      • when you start adding individual features, into one big idea
        • ie. windows OS is a big idea that frames a lot of other ideas in what to design
      • Try to pay attention to if there is a bigger idea that you can frame the other technology around
  • Opportunities for design!
      • places where can come in and possibly help the user
    • Problems
      • when people identify problems, as a user researchers that means you have an opportunity for design
        • things that are working well, we don’t need to use technology for
        • technology can’t fix all problems, but there are situations where we can find uses for technology to help people
        • great opportunities for design, think of ways that we can solve the problems
    • Breakdowns
      • why we identify the sequence and flow models
      • where do these processes break down (not work for people sometimes)
        • we are trying to identify problems b4 the user necessarily recognizes it as a problem
      • places where information is supposed to flow but doesn’t always
      • for each arrow we think: if this is a place where a breakdown occurs, would this be a major problem for the user?
      • when there is a potential breakdown area, technology can prevent them 
        • ie. waking up late, technology wouldn’t wake up late
      • breakdowns are opportunities for UX researchers to help
    • Key Issues
      • really bad title, but is the phrase used in the industry among UX researchers
      • what they really mean by key issues, is there is usually a goal in mind of the process that is occurring, but it doesn’t always go the right way
      • those key things that are really important tot the user, if you ignore those in your design the users may not adapt to it
        • ie. using technological planner when people like writing originally
      • what is the most important thing to this user? why is the user trying to do this?
      • what is it for this user that really drives and motivates them? why is this thing in their life in the first place?
        • these q’s bring up potential opportunities for design
      • gives us opportunities to think “how can we support that?”
    • These 3 help us find ways to help users thru technological design
      • these help people do things (for the user)
      • once we’ve identified these opportunities then, we can think about how we can use technology in some way using an idea that can help with problems, breakdowns, and key issues

Reports

  • Recommendations Report:
    • a document that details the recommendations that summarizes all of the things that we learned thru data analysis and organizes it
  • What should go into our report? What are our recommendations?
    • important insights
      • essential for specific people
    • important things that are not essential to everyone are in the second category
    • go thru list of items
      • shouldn’t be creating new items but instead organizing the findings into the 3 categories
      • start organizing and prioritizing
    • Think about who your audience is
      • How difficult it is to add findings to the final output
      • strategic is where you can really add value, the competition may not have these items — hard but really important
      • high value items should always be included because the competition usually includes them
      • luxuries are things that aren’t super important so they’re usually cut first
      • targeted are things that are nice to have, adding ‘niceness’ to the final output, and they’re not difficult to add so it’s worth doing some things out of this list, ie. the sugar lining
 

Low Priority

High Priority

High Cost

Luxuries

Strategic

Low Cost

Targeted

High Value

Verbal Consent

-asking for people to participate through your voice

Informed Consent

-with their approval of the study or survey being done

-its ok for participants to back out at any time in the survey process

-make sure you get informed consent from your participants

-violating participants trust then in the future there will be problems